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Atomic Mail Sender 7.01

Atomic Mail Sender Editor's Review

Atomic Mail Sender is a mass mail utility that sends e-mail messages to the recipients' mailboxes without using your ISP mail server. You just have to import the mailing lists which are saved either in .txt, .lst, or .csv format or connect directly to a database. You can also import unsubscribe mailing lists in the same formats as the mailing lists. With its basic management options such as: adding new addresses, removing addresses, filtering features, etc, represented by easily recognized icons and buttons, Atomic Mail Sender brings nothing new in terms of mass mailing utilities but it definitely stands out as one of the simpliest applications.

Atomic Mail Sender is not a new application, but more of an old one which was cosmetically transformed along several years. In the beginning it was criticized for its lack of functionality and bad online help service. Its license fee was also considered to be unacceptably expensive. But the developing team went further on in developing their product in order to become an indinspensable tool for any email marketing user.

I still consider that the latest version of Atomic Mail Sender is extremely basic and can easily be overpasssed by similar products such as Mail Them Pro. But besides the HTML, subscription and database support, it comes also with an online support from where you can track the emails: how many of them reached their destination, how many of them were opened (based on table and graphic representation). Also known as Atomic Subscription Manager this system comes in handy and adds additional control to the mailing process.

In case you want to expand your marketing support you can also buy additional online services which will be integrated with your original account for Atomic Mail Sender. For instance, you can buy an SMS bulk sender service, Verifier or List Manager. All these integrated in Atomic Mail Sender makes your business to work smoother if not better.

Pluses: easy to use, improved statistics, online email management services, HTML viewer.

Drawbacks/Flaws: additional costs for the online services, no support for audio messages.

In conclusion: Great tool for sending newsletters and other marketing products through emails.

version reviewed: 7.01

What's Required in Version 7.01 of Atomic Mail Sender

P133, RAM 32, HDD 2Mb, Internet connection

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